Q2 2024 Beauty Retail App Trends in the Unified Platform

In the second quarter of 2024, beauty retail applications continued to engage users on the unified platform. Sensor Tower's data provides an overview of how these apps performed during this period.

Perfumerías DRUNI saw a fluctuating trend in downloads, peaking at 207K in mid-April and dipping to 91K by late June. Weekly active users (WAUs) showed a more stable pattern, with a high of 1.26M in mid-June.

OnSkin - AI Product Scanner experienced a peak revenue of 78K USD in mid-May and maintained a steady revenue of 37K USD towards the end of June. Downloads peaked at 127K in mid-May, while WAUs reached a high point of 513K in the same week.

For Nykaa – Makeup/Beauty Shopping, downloads remained low with a spike of 25K in early June. The app's WAUs saw a peak of 1.31M in late May.

Nykaa Fashion - Shopping App showed modest download numbers, with a peak of 17K in early May and ending the quarter with 13K in late June. However, WAUs dropped to zero in mid-June.

Lastly, BEAUTY BAY had its highest number of downloads in late June at 14K, but WAUs fell to zero by the end of the quarter.

For more detailed insights on the performance of these beauty retail applications, visit Sensor Tower.